Innovative Design Orthopaedics is a young, creative and dynamic company established to provide the best support for healthcare professionals.

Thank you for your interest in IDO products

Please contact us with your comments and any enquiries:

by post

Innovative Design Orthopaedics Ltd
6 Brewery Court
United Kingdom


by email

by phone

+44 (0) 330 202 0840

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Our Team




Howard Pinkerfield


Howard Pinkerfield has over 35 years experience of legal practice, has sat on boards in the industrial and charity sectors and has responsibility for IDO’s contracting, legal affairs and strategic direction.





Chief Executive Officer

Gadi Sonnino, B.Sc., MBA


Gadi Sonnino is IDO’s driving force with more than 25 years of management experience in trade, sales  and marketing, logistics and international business. His experience is ranging from car industry,  to ecological and consumable products, focusing on new products launching and marketing. Gadi is an energetic, problem-solving go-getter, and is currently spearheading IDO’s research and production effort along with international expansion and IDO general management. He hold a B.Sc. in Science and an executive MBA from the Hebrew University of Jerusalem, Israel.





Operation and Logistic Manager

David Jones





QA and Regulatory Manager

Dr Orna Filo, PhD


Dr Orna Filo, PhD holds a B.Sc. degree in chemical engineering, a D.Sc. degree in biomedical engineering and MBA from the Technion, Israel. Her doctoral thesis dealt with molecular systems for information processing and was lately published as a book: “Information Processing by Biochemical Systems”, 2010 by John Wiley & Sons. Dr. Filo has 15 years of experience in the medical industry, including various imaging technologies. She has held positions in both R&D and clinical affairs. 




R & D Manager

Adi Shechtman, MSc


Adi Shechtman has over 20 years of experience in the medical device industry, including medical lasers, imaging and automation technologies. He held various positions including engineering, R&D and operational management. As an experienced entrepreneur, specialized in product design and development, Mr. Shechtman worked with high-level industry and professional luminaries from various nations and backgrounds. Mr. Shechtman holds a B.Sc. Degree in mechanical engineering from the Technion, Israel. 




Design Manager

Yael Sonnino-Levy, BA(Des), MADSI


Yael Sonnino-Levy graduated the faculty of Industrial Design in Bezalel Academy of Art & Design, Jerusalem(1987) and has a Master degree in Design Management from Brunel University, London (2000). Over 20 years of design experience in various fields including medical devices. Yael manages all design & brand issues in IDO.






Chief Medical Adviser

Professor Ofer Levy, MD MCh(Orth) FRCS


Professor Ofer Levy enjoys worldwide recognition for his work and experience in shoulder surgery practice, education and science. He holds the position of an Honorary Professor Associate, at Brunel University, London and pioneered the development of the Verso® shoulder system. Prof. Levy has published many scientific papers and contributed to several books on shoulder surgery.